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The Future of Hosting with Open Source

Open source hosting quickly continues to rise as one of the most popular hosting solutions available. Why? It enables the creation of both dynamic and static sites without breaking the bank on software licensing. There’s an angle for every business type - whether personal, small, medium, or large. 

It also goes hand-in-hand with open source content management systems, which are quickly becoming the backbone of digital transformation and an essential tool for the enterprise.

Customer Lifecycle Amidst a Digital Revolution

We’re at a stage where companies and enterprises are reevaluating customer lifecycle marketing through the lens of digital transformation. That envelops every aspect of marketing, from content management to the technology behind it - including hosting. Your brand’s digital experience is tethered like a web across various media and channels - from your website and blogs to apps, social media, and more. 

As consumer behavior continues to evolve, a brand’s digital experience must match each step. According to the Adobe 2016 Digital Trends Report, 76% of those surveyed thought “that Marketing had changed more in the past 2 years than in the previous 50.” That’s an eye-opening statistic. 

It’s one that smart businesses will look to as a nod toward digital transformation as a competitive opportunity. 

Why Open Source is Key to Remaining Competitive

A recent Future of Open Source survey by North Bridge and Black Duck highlights the fact that 90% of respondents say open source improves efficiency, interoperability, and innovation. 

Also noted in the study: more than 65% said they leverage open source software (OSS) to speed application development and over 55% said they leverage OSS for product infrastructure. 

Among the advantages of open source, ability to customize and fix ranks highly. Again, OSS comes out as a leader in remaining strategic and competitive

Open Source Hosting 

Open source hosting is a key component to keeping pace with the digital transformation age as well as effectively managing open source projects. Major hosting providers like Bluehost and SiteGround offer open source web solutions to support businesses actively engaged in open source projects. 

Developers dedicated to open source (whether it’s Joomla!, WordPress, or Drupal) value open source hosting for the agility, speed and scalability that helps open source projects soar. The number of developers actively engaged in open source projects is on the rise. Looking back to the Future of Open Source survey, 67% of companies surveyed reported actively encouraging developers to engage in and contribute to open source projects. 

Open Source - The Next Frontier

It’s clear that open source isn’t going anywhere...except up. Among the top key insights from the survey, the most prominent is the fact that open source is the architecture of today. It is the foundation for almost all applications, operating systems, cloud computing, databases, big data, and more. 

But open source isn’t perfect - and enterprises aren’t, either. 

There is plenty of room for improvement, which is where the focus will need to be for businesses to continue to reap the benefits of open source. The survey notes only 1 in 3 companies have a full-time resource dedicated to open source projects. We will need to see more dedicated resources in the open source realm for it to really sustain growth and efficacy.

Companies also need improved ways to handle known open source vulnerabilities. Almost a third of companies from the survey reported having no process in place to identify, track, or remediate known open source vulnerabilities. Given the recent rash of breaches (looking at you, Equifax), we know how that story ends. 



We need to serve

My name is Robert Jacobi; over the past 11 years you may have met me attending or presenting at a JoomlaDay, Joomla! World Conference, or J and Beyond. You may have met me advocating for Joomla! at Sunshine PHP, Web Summit, a local meetup, or other industry event. I may have had the honor of serving with you as a teammate on the former Production Leadership and Finance teams. Joomla is part of my personal and professional heart and I am thankful that a project so important to the internet has a community that is equally vital.

One of the questions I am often asked is "what is Open Source Matters (OSM)?" It is a legal and dry description, bureaucratic in nature. OSM on paper is meant to protect the legal interests of the Joomla! project, and manage the financial aspects of the project. But OSM is much less: OSM is a servant, a servant to legal requirements, and a servant to the departments that create, educate, and evangelize the project known as Joomla.

The role of president is to lead in serving. The president must be able to fulfill all legal requirements, be accountable, be transparent, and serve the community. I believe that the president must be able to communicate with the community, advocate for Joomla globally, and serve departments towards specific goals.

We need goals

Without end users, we have no community; without a community, we have no support for Joomla; without Joomla!, we have no need for contributors; without contributors, we do not exist. The overall organization and leadership structure have been overhauled for greater transparency and accountability, and now the OSM board must work together to take the next steps towards furthering these goals:

  1. Improve financial reporting and budgeting
  2. Set Departmental and OSM metrics (e.g. increase number of contributors by 5%)
  3. Identify and plan for intellectual property
  4. Increase transparency and collaboration
  5. Aim for Joomla growth in sites, JUGs, etc.

We must set goals to succeed and be accountable for their success. I believe that planning, setting defined goals, and a great team will improve Joomla for all stakeholders.

We need to build

We need to recognize the immense contributions of Joomla community members from the past, but our legacy is not our future. We must encourage, grow, and advocate for new contributors. Technology, users, requirements, and people change. Understanding and managing tomorrow is the challenge and opportunity the OSM board has today.

I believe that we will not always agree, I believe that we come from different points of view, I believe that we have different needs: I believe that at the end of the day we must listen, be patient, acknowledge each other and strive for technology that solves problems today and tomorrow, as well as a community that supports listening, different points of view, addressing a variety of needs, and welcomes each other.

I am honored to be a part of Joomla and through service I believe Joomla has a bright and growing future.

Robert Jacobi



Robert Jacobi
Robert Jacobi

Robert Jacobi is the founder and president of Arc Technology Group, a leading Joomla web development consultancy, based in Chicago. Founded in 2000, Arc works with Fortune 50 companies, mid-market businesses, and entrepreneurial start-ups. Robert and Arc have been developing Mambo and Joomla websites since 2004.

Robert is one of the foremost experts in content management and web development specializing in Joomla solutions for business. Effective deployment and management of content using internet technologies has been a cornerstone of Robert’s philosophy and has helped clients achieve measurable results. Robert leads the firm in developing complete custom solutions and Joomla implementations, and believes Joomla is the future cornerstone for implementation of open solutions.

Robert is a heavily involved in speaking at Joomla events on enterprise topics, from keynoting Joomla Days to presenting at JandBeyond and Joomla World Conference. He believes that small to enterprise websites can be made amazing with Joomla!